Virtual Enterprise 2023-2024: Melting Pint

Through multiple drafts and refinements, my VP of Design and I collaborated to create a logo that was applied across all company branding using Ibis Paint and Canva.

Based on company research and feedback, my VP of Design and I developed the brand color palette, using yellow to convey happiness, blue to represent open-mindedness, and purple to evoke comfort. On the right is our company mascot that helped distinguished us from competitors.

Using Ibis Paint, Canva, and web images, I created the company’s pint designs by combining digital sketching tools with elements sourced online. These designs were then produced as physical prototypes and showcased at our Tradeshow Competitions.

This is an example of a product label created for the physical prototype of the company’s product.

This is Melting Pint’s shipping box. Using Ibis Paint and Canva, I created a layout demonstrating how our ice cream products can be shipped to remain frozen and visually appealing.

Contact:

Email: chen.meiqi@northeastern.edu
Github: Github
LinkedIn: LinkedIn